The four-day workweek debate has resurfaced, with many countries, including Belgium and the United Kingdom, adopting it. Experts in India doubt its viability. However, Beroe, a North Carolina-headquartered company, says it has seen a 150 per cent increase in productivity since switching to a four-day workweek in India as far back as 2017.
About 80 per cent of Beroe’s workforce, including its chief executive officer (CEO) and vice-president, is in India and operates out of its Bengaluru and Chennai offices.
It started when Anand Narayanan, a marketer with no formal background in human resources management, took over as interim head of HR at Beroe in 2016. The software as a service (SaaS)-based procurement intelligence and analytics firm was facing a daunting challenge as it struggled with high attrition rates, particularly among its women employees.
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