How forever free Fridays have changed things for this company in India

Beroe, a SaaS firm with 80% employees in India, has been on a four-day workweek for six years

Sanika Sarode New Delhi
Photo: Shutterstock

Two key policies were introduced to arrest attrition rates: long-term work from home and a nine-month maternity policy, which was later extended to one year.

Listen to This Article

The four-day workweek debate has resurfaced, with many countries, including Belgium and the United Kingdom, adopting it. Experts in India doubt its viability. However, Beroe, a North Carolina-headquartered company, says it has seen a 150 per cent increase in productivity since switching to a four-day workweek in India as far back as 2017.
About 80 per cent of Beroe’s workforce, including its chief executive officer (CEO) and vice-president, is in India and operates out of its Bengaluru and Chennai offices.
It started when Anand Narayanan, a marketer with no formal background in human resources management, took over as interim head of HR at Beroe in 2016. The software as a service (SaaS)-based procurement intelligence and analytics firm was facing a daunting challenge as it struggled with high attrition rates, particularly among its women employees.

Also Read

A 4-day workweek may find global acceptance but face roadblocks in India

TMS Ep357: Maruti Suzuki EV, bank workweek, Adani stocks, lab-grown meat

Infosys circulates three-phase work-from-office plan internally: Report

Wipro asks employees to report to office at least three days a week

Hybrid model of work most preferred, work from office pushing up attrition

Jindal Stainless sees domestic demand; China imports a challenge: Firm's MD

98% senior IT leaders struggle with increasing cloud complexity: Report

AstraZeneca shot raised heart-related death risk in young women: Report

Unacademy gives pink slips to 380 employees in another round of layoffs

Online used-car marketplace Shift Technologies lays off 30% of workforce

First Published: Mar 30 2023 | 4:54 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers. Already a BS Premium subscriber?LOGIN NOW

Register to