The four-day workweek debate has resurfaced, with many countries, including Belgium and the United Kingdom, adopting it. Experts in India doubt its viability. However, Beroe, a North Carolina-headquartered company, says it has seen a 150 per cent increase in productivity since switching to a four-day workweek in India as far back as 2017.
About 80 per cent of Beroe’s workforce, including its chief executive officer (CEO) and vice-president, is in India and operates out of its Bengaluru and Chennai offices.
It started when Anand Narayanan, a marketer with no formal background in human resources management, took over as interim head of HR at Beroe in 2016. The software as a service (SaaS)-based procurement intelligence and analytics firm was facing a daunting challenge as it struggled with high attrition rates, particularly among its women employees.
TO READ THE FULL STORY, SUBSCRIBE NOW NOW AT JUST RS 249 A MONTH.
Subscribe To Insights
Key stories on business-standard.com are available to premium subscribers only.Already a BS Premium subscriber? Log in NOW
What you get on Business Standard Premium?
- Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
- Pick your 5 favourite companies, get a daily email with all news updates on them.
- Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
- Preferential invites to Business Standard events.
- Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.