How Tim Cook went about mixing business with pleasure on his India trip

Turned focus on non-iPhone Apple products in his engagements with sportspersons, artists, designers

Akshara Srivastava New Delhi
tim cook

Apple CEO Tim Cook at the inauguration of the second retail store of India, in Saket, New Delhi

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If Apple chief Tim Cook’s Twitter timeline on his India visit is anything to go by, then one can safely say he believes in mixing business with pleasure. Or even that, for Cook, leisure too is all about business.
When not welcoming excited crowds to the Apple stores in Mumbai and Delhi or attending high-profile meetings, Cook was found engaging with creators, educationists, and sportspersons. After each of these engagements, he tweeted about the experience, carefully positioning the Apple products in his tweets.
The products he focused on did not include the iPhone, which has already caught the imagination of Indians. Instead, what he put out there on his Twitter handle, which has 14 million followers, was the Apple Watch, the MacBook Pro, and the iPad —  products the company will need Indians to engage with more than they currently do.

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First Published: Apr 20 2023 | 8:42 PM IST

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