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4x4 war goes off-road: Maruti's Jimny has foot on lifestyle SUV throttle

MSIL has been exporting the three-door Jimny since 2021, and plans to start exporting the five-door version of the car

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Suzuki Jimny Photo: Indian Autos Blog

Sohini Das Mumbai

3 min read Last Updated : Jun 07 2023 | 9:57 PM IST

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India’s largest passenger vehicle (PV) player, Maruti Suzuki India (MSIL), is eyeing the top spot in the fast-growing sport utility vehicle (SUV) market and priced its five-door off-roader Jimny competitively, starting at Rs 12.7 lakh. MSIL already has 31,000 bookings for the Jimny.

Shashank Srivastava, senior executive officer-marketing and sales, MSIL, said that the Jimny may potentially double the current size of the lifestyle SUV market, which is about 45,000-50,000 units a year.

Hisashi Takeuchi, managing director and chief executive officer, MSIL, said that the Jimny will play an important role in its goal of becoming the country’s largest SUV

Topics : Maruti Suzuki Maruti sales SUVs

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