Amid the Bournvita controversy, the country’s food regulator is planning to serve notices on various food business operators (FBOs), including manufacturers/marketers of nutraceutical products, refined oils, pulses, flours, millet products, ghee etc, over “misleading” claims.
On Friday, Advertisement Monitoring Committee of Food Safety and Standards Authority of India (FSSAI) reported 32 fresh cases, which have, prima facie, been found in contravention of the provisions of Food Safety and Standards (Advertisements & Claims) Regulations, 2018.
The committee periodically scrutinises advertisements and claims made by FBOs on social media, e-commerce platforms and elsewhere.
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