close

Tata Consumer to expand presence in south India, focusses on rural market

TCPL aspires to be a leading player in the FMCG industry by expanding its play in existing categories and venturing into new spaces, the annual report said

Tata consumer product, Sonnet

New Delhi

Listen to This Article

Tata Consumer Products Ltd is expanding its presence in the southern markets and focussing on building distribution channels in rural and semi-urban markets now, the company said in its latest annual report.
"We are expanding our presence in South India across tea, coffee, salt and spices with the launch of South-specific products to cater to regional consumers," said TCPL.
The company continues to "gain ground in the South" in tea and coffee. In tea, TCPL's Chakra Gold and Kanan Devan brands continued to make strong inroads into the south and Tata Coffee Grand was restaged with a new pack design.
"We have identified the rural market as an area of opportunity and are focussing on building distribution in rural and semi-urban markets now. In salt, we launched Shuddh, a brand specifically targeted to the South market," said TCPL.
While in the spices category, TCPL launched a range of customised spices under the Tata Sampann brand for the southern market.
TCPL aspires to be a leading player in the FMCG industry by expanding its play in existing categories and venturing into new spaces, the annual report said.

Also Read

Tata Electronic plans to bolster presence in electronics, semiconductor biz

Talking over mobile for over 30 minutes linked to developing hypertension

One year since Tatas took over Air India, here's how the journey has been

Tata Consumer Products Q4 results: Net profit rises 23% to Rs 269 crore

Israel hits Gaza with rockets as Netanyahu vows to extract 'heavy price'

MOIL reports production of 402,000 tonnes of manganese ore in Q4FY22

BHEL logs over 17% growth in new orders in 2022-23 to Rs 23,548 cr

JioCinema partners NBCUniversal to bring films, TV series to India

Warburg Pincus acquires 90% stake in Vistaar Finance for $250 million

PG Electroplast forms joint venture with Jaina Group to manufacture LED TV

Overall, In FY23, TCPL increased the direct distribution by 15 per cent to 1.5 million outlets pan India.
"This has allowed us to take our portfolio to a larger outlet universe with more impact. Tata Consumer currently has a direct reach of 1.5 million outlets across India, a 2x+ increase from two years ago," it noted.
TCPL has scaled up its network during FY23 and is now focusing on enhancing semi-urban and rural distribution.
In FY23, TCPL e-commerce has continued to grow at a "rapid pace", with 32 per cent year-over-year growth.
"Several new initiatives were carried out during the year, including a dedicated customer marketing vertical, the use of data and analytics to generate insights and improve efficiency, and redesigning of the team structure to include a key account team for driving sales," the company said.
While its sales from modern trade "grew 21 per cent and increased its share in India sales to 14 per cent".
For the financial year ended March 2023, TCPL's revenue from operations was up 11 per cent at Rs 13,783 crore.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: May 29 2023 | 7:08 PM IST

Explore News