Amazon top seller RattanIndia Enterprises to launch private labels

Its unit, Neobrands, will be scaled up as a house of brands

Suveen Sinha
Anjali Rattan, business chairperson, RattanIndia Enterprises

Anjali Rattan, business chairperson, RattanIndia Enterprises

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Marking a significant change to the way selling is done on, RattanIndia Enterprises will launch a raft of private labels that will retail on the e-commerce platform as direct-to-consumer offerings. Cocoblu Retail, RattanIndia’s fully-owned subsidiary, has emerged this year as one of the largest sellers on Amazon India, having taken a large chunk of the business that used to be with Cloudtail.
Private labels are brands owned by a retailer that does not make the goods, but gets them made through a manufacturer under its label.
Cloudtail, Amazon’s joint venture with N R Narayana Murthy’s Catamaran Advisors, was a large seller on till last year. But it did not have any private labels. Nor does Appario, a joint venture between Amazon and the Patni group, which is a large seller on but will soon be delisted from the platform. Amazon India, an online marketplace, does have its own private labels such as

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First Published: Apr 18 2023 | 9:21 PM IST

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