Adani Enterp. 2326.10↑370.05(18.92%)
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Divi's Lab. 3265.00↑166.70(5.38%)
Dr Reddy's Labs 4457.65↑65.70(1.50%)
Eicher Motors 3545.45↓-25.45(-0.71%)
Grasim Inds 1718.35↑2.25(0.13%)
H D F C 2704.75↓-6.20(-0.23%)
HCL Technologies 1119.85↑24.50(2.24%)
HDFC Bank 1641.05↓-5.85(-0.36%)
HDFC Life Insur. 567.00↑9.40(1.69%)
Hero Motocorp 2692.15↓-20.85(-0.77%)
Hind. Unilever 2638.10↓-3.35(-0.13%)
Hindalco Inds. 407.70↑0.95(0.23%)
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IndusInd Bank 1246.15↓-1.85(-0.15%)
Infosys 1292.80↑23.90(1.88%)
ITC 424.75↑4.90(1.17%)
JSW Steel 704.60↑10.75(1.55%)
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NTPC 174.10↑0.80(0.46%)
O N G C 165.60↑0.70(0.42%)
Power Grid Corpn 234.35↑0.65(0.28%)
Reliance Industr 2455.00↑13.05(0.53%)
SBI Life Insuran 1150.80↓-3.35(-0.29%)
St Bk of India 577.15↑2.00(0.35%)
Sun Pharma.Inds. 937.45↑11.60(1.25%)
Tata Consumer 766.10↑0.65(0.08%)
Tata Motors 522.50↓-2.45(-0.47%)
Tata Steel 105.00↑0.35(0.33%)
TCS 3298.70↑75.85(2.35%)
Tech Mahindra 1104.45↑32.30(3.01%)
Titan Company 2712.55↑10.90(0.40%)
UltraTech Cem. 7715.65↑34.35(0.45%)
UPL 670.40↑2.40(0.36%)
Wipro 395.75↑9.55(2.47%)

We are much ahead of market in premiumisation: HUL MD & CEO Sanjiv Mehta

The maker of LUX soaps expects its premium products will keep driving margins

Sharleen Dsouza Mumbai

Premium

Sanjiv Mehta, chairman and managing director of Hindustan Unilever (HUL)

3 min read Last Updated : Apr 30 2023 | 10:36 PM IST

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Hindustan Unilever (HUL), the country’s largest fast-moving consumer goods company, is much ahead of market in premiumisation and, on average over the past 10 years, the firm has increased its contribution from premiumisation by 100 basis points every year, Sanjiv Mehta, managing director and chief executive officer, told analysts after its earnings conference call.

The maker of LUX soaps expects its premium products will keep driving margins.

He said: “I don’t think premiumisation as a trend will stop so long as the country keeps growing at 6 per cent (or) 7 per cent … and then when you take into account the inflation you’re talking about a nominal growth rate of 13 per cent (or) 14 per cent even when you look at the salaried class. All surveys are indicating that salary increases this year are going to be anywhere in the vicinity of 8 per cent to 10 per cent. So money will definitely come in if the economy keeps