Adani Enterp. 2544.35↑6.90(0.27%)
Adani Ports 726.85↑2.35(0.32%)
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Asian Paints 3128.40↑4.85(0.16%)
Axis Bank 926.95↑5.90(0.64%)
B P C L 364.30↑1.00(0.28%)
Bajaj Auto 4615.95↓-28.05(-0.60%)
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Coal India 241.50↑1.45(0.60%)
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Dr Reddy's Labs 4530.95↑27.00(0.60%)
Eicher Motors 3690.35↑38.85(1.06%)
Grasim Inds 1688.30↓-13.05(-0.77%)
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HCL Technologies 1139.20↑23.20(2.08%)
HDFC Bank 1615.80↑6.20(0.39%)
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Hero Motocorp 2745.15↑12.35(0.45%)
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ICICI Bank 950.70↑10.85(1.15%)
IndusInd Bank 1268.05↑4.65(0.37%)
Infosys 1317.45↑13.10(1.00%)
ITC 443.60↑2.45(0.56%)
JSW Steel 701.70↑5.05(0.72%)
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NTPC 174.50↓0.00(0.00%)
O N G C 163.75↓-2.25(-1.36%)
Power Grid Corpn 237.30↓-0.65(-0.27%)
Reliance Industr 2506.50↑66.55(2.73%)
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St Bk of India 586.00↑4.75(0.82%)
Sun Pharma.Inds. 969.90↑24.90(2.63%)
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Tata Motors 518.45↑3.60(0.70%)
Tata Steel 106.40↑1.55(1.48%)
TCS 3328.90↑35.40(1.07%)
Tech Mahindra 1114.75↑16.65(1.52%)
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UltraTech Cem. 7721.85↑100.10(1.31%)
UPL 688.10↑12.30(1.82%)
Wipro 401.70↑7.60(1.93%)

What's in a logo? A lot, as Sebi and Nokia give a digital twist to theirs

In favour: Clean, simplistic logos that reflect a modern outlook, enjoy visibility on digital platforms

Premium

5 min read Last Updated : Apr 25 2023 | 11:37 AM IST

Earlier this month, the Securities and Exchange Board of India (Sebi) unveiled a new logo, which presented the abbreviated letters in a staccato burst that broke away from their intertwined selves in the old symbol.

Prior to the market regulator, a similar exercise was carried out by telecom multinational Nokia, which shed its old logo that spelt out the letters unambiguously to adopt a new one in which an N, K or A appear to have missing limbs.

In both cases, the minimalism and fonts reflect a digital embrace that was due for old entities — Sebi is 35, while Finnish Nokia is 157. Nokia’s last logo change itself was 55 years ago.