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Will India be an all-electric or a hybrid market for Toyota Motor?

Green mobility drives Toyota's India plans: With 10 pure electric cars planned by 2026 in its global portfolio, the world's largest car maker hopes to move beyond its SUV mainstays in the country

Pavan Lall Mumbai
Toyota
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Given that Toyota Motor Corporation has been the world’s largest car-maker by volume for the past three years consecutively, it's no surprise that the company was also one of the first to launch hybrid and electric cars such as the Toyota Prius (1997) and the Camry Hybrid (2013), both of which are currently sold in India. In that context, while the company has sold over 21 million electrified vehicles worldwide, of which most are hybrids, Toyota Kirloskar Motor, the company’s India subsidiary, is focused on clear products, greener technologies and cars that target segment domination, its leadership said. 
“We aim to achieve zero carbon from vehicles, from manufacturing by 2035 and the life cycle by 2050,” said Vikram Gulati, country head at Toyota Motor Kirloskar, adding, “So it means taking ownership and responsibility for a wider gamut beyond the vehicle, beyond the manufacturing gates to include the supply chain, the de
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First Published: May 16 2023 | 5:54 PM IST

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