72% of CoD bills paid in Rs 2K notes? Zomato tweet a 'marketing ruse'

In FY23, Zomato trimmed its losses to Rs 971 crore, from Rs 1,225.5 crore in the previous financial year

Aryaman Gupta New Delhi
Money, Rs 2000, 200 notes, Rupees

Yet the urgency to offload the pink notes — demonetisation’s last remaining vestige — has set the cat among the pigeons

Listen to This Article

Restaurant aggregator and food delivery start-up Zomato on Monday tweeted “as many as 72 per cent cash-on-delivery (CoD) orders since Friday paid in Rs 2,000 notes”. This comes two days after the Reserve Bank of India (RBI) announced the purge of Rs 2,000 currency notes in circulation — a decision aligned with the RBI’s ‘Clean Note Policy’ and aimed at eliminating low-velocity notes from circulation.
However, a source close to the company said the move was simply a marketing ploy, and the percentage shared had no real factual underpinning.
“Zomato’s marketing team routinely plays with puns on social media,” informed the source, adding, “The data mentioned in the tweet is just an indiscriminate figure and not factual. It was tweeted as a meme.”

Also Read

Provide adequate infra at branches for Rs 2,000 note exchange: RBI to banks

ONDC to test Zomato's dominance; valuation mark-down likely: Analysts

Xiaomi to launch Redmi Note 12 5G series smartphones on January 5: Details

Xiaomi launches Redmi Note 12 5G series smartphones in India: Details here

Xiaomi Redmi Note 12 5G series phones go on sale with introductory offers

Torrent Power board to consider plan to raise up to Rs 3,000 cr via NCDs

Wockhardt, directors settle case with Sebi, pays Rs 76 lakh for settlement

Jio adds 3.05 mn mobile users in March, Vodafone Idea loses 1.2 mn users

Reliance Retail begins layoff as JioMart B2B consolidation starts

Start-up Inxee Systems develops new smart visual docking guidance system

Zomato Ltd

  • 1D
  • 5D
  • 1M
  • 3M
  • 6M
  • 5Y

First Published: May 22 2023 | 8:57 PM IST

Explore News

To read the full story, subscribe to BS Premium now, at just Rs 249/ month.

Key stories on are available only to BS Premium subscribers. Already a BS Premium subscriber?LOGIN NOW

Register to