 "Meesho")
January 22, 2022, is a historic day for the internet economy. That day Amazon declared its first ever quarterly profit. It had been around since 1995 and lost $2.8 billion till then.
The profit showed Amazon, one of the best-known internet brands, had come back from the brink, that its model could work, and that the troubles caused by the bursting of the technology bubble in the early 2000s were behind it.
Cut to last week. On July 7, Meesho, the Bengaluru-based e-commerce unicorn (a startup valued at more than $1 billion), said it had turned profitable in July. Vidit Aatrey, who co-founded Meesho in 2015, said it was India’s first horizontal e-commerce platform — one that brings online a
