Streaming on screens near you: How Netflix India finally got the plot right

Its success script: Investing more in local content ecosystem; growing its partnership footprint


Representative Image (Photo: Bloomberg)

Vanita Kohli-Khandekar Pune
Suyash Kamat’s Sadabahar is sad yet quirky. The 13-minute Konkani film about five bandwallahs in Goa has garnered 90,000 views on Netflix’s YouTube channel since its release in November 2022. Sadabahar received funding through Take Ten, a short film competition by Netflix and Film Companion, aimed at discovering emerging Indian filmmakers.

“The few grants available for short films usually come with either aesthetic or commercial baggage. This did not come with any baggage. It helped me find my voice,” says 28-year-old Kamat.

Take Ten is one of the eight programmes run by Netflix India, either independently or in collaboration with bodies such as the British Academy Film Awards. Many of these programmes are funded by Netflix, which generated $32 billion

First Published: Sep 05 2023 | 4:41 PM IST

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