Amul's entry into TN threatens Aavin's monopoly in milk procurement

Presently 3,000 litres of milk is procured from Vellore district by Amul and it is planning to increase the procurement to 30,000 litres per day

IANS Chennai


Listen to This Article

The Tamil Nadu Cooperative Milk Producers Union and the "milkman of the state" Aavin will soon lose their monopoly in milk procurement in the state with the arrival of the national milk major Amul to Tamil Nadu.

Amul has already established a plant in Chittoor in Andhra Pradesh and milk procured from Vellore is being routed to this plant.

Amul has already announced formation of milk collection centres in Tiruvannamalai, Kancheepuram, Ranipet, Vellore and Tiruvallur districts of the state through Self Help Groups (SHGs) and cooperatives at the village.

Presently 3,000 litres of milk is procured from Vellore district by Amul and it is planning to increase the procurement to 30,000 litres per day. At present, the Vellore district is supplying 1,75,000 litres per day to Aavin but Amul is slowly but steadily increasing the procurement.

The national dairy major is setting up another milk plant in Sri City which is just 30 km from the Tamil Nadu-Andhra Pradesh border and this would also lead to more procurement of milk from Erode, Tiruvannamalai and Salem districts of Tamil Nadu which have been hitherto supplying to Aavin.

Interestingly Aavin pays Rs 32 to 34 for a litre of milk procured from farmers but Amul is giving Rs 36 per litre and collection agents are provided 50 paise per litre on the spot. This is a more attractive proposition to the milk agents who are instrumental in procuring and arranging milk presently to Aavin and Amul is slowly entering into Tamil Nadu through such attractive measures.

Also Read

Milky way: Beyond Amul vs Nandini, dairy brands that dominate their states

Sweating over milk: India stares at supply crunch as summer sets in

RS Sodhi steps down as Amul MD; Jayen Mehta given interim charge

Podcast: What's behind the rise in milk prices across the country?

Amul's utterly butterly supply melts; eateries switch to alternatives

Will not have monopoly or duopoly in telecom sector: Ashwini Vaishnaw

Kerala's midday meal 'improbable', joint team to examine reality: Centre

Heavy rainfall, thunderstorms in Northwest, IMD issues orange alert

HC permits Prannoy, Radhika Roy to travel abroad, says no flight risk

India, Australia working on comprehensive trade agreement: PM Modi

Aavin officials while speaking to IANS said that political intervention is required to prevent this entry by Amul and want a backlash to be given to the national milk major just like Karnataka had opposed Amul poaching into the market of Nandini, the Karnataka milk major.




(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: May 23 2023 | 7:46 PM IST

Explore News