What ails the electric vehicle minnows? Branding, cost competitiveness

A quiet EV revolution is both promising, and pensive

electric vehicle

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Nitin Kumar New Delhi
At an industry event in New Delhi earlier this month, Union Minister of Road Transport and Highways Nitin Gadkari proudly highlighted the flourishing electric vehicle (EV) manufacturing industry in India. He emphasised the significant role played by more than 600 startups in achieving the impressive milestone of selling 3 million EVs to date and expressed his optimism that annual sales would exceed 10 million by 2030.

A quiet EV revolution brimming in the country is laudable, but the story behind the numbers is not that promising. An analysis by Business Standard uncovered that of the 640 companies involved in manufacturing electric vehicles (EVs) in the country, a significant portion, precisely 345 players (constituting 53 per cent), reported sales of fewer than

First Published: Sep 21 2023 | 10:25 PM IST

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