Tata Elxsi to use blockchain to monitor driver behaviour; partners Cultos

Tata Elxsi's collaboration with Cultos Global is aimed at creating an innovative Driver Reward Program

Tata Elxsi

Representative Image

BS Web Team New Delhi

Listen to This Article

Tata Elxsi, a design and technology company of the Tata Group engaged in the automobile sector has announced its partnership with Cultos Global. The collaboration is aimed at creating an innovative Driver Reward Program, the company informed in a filing with the BSE.

What is the Driver Reward Program?

The program is aimed at closely monitoring a driver's behaviour using rich analytics from the cloud-first TETHER-connected vehicle platform. It also leverages technologies like ADAS and driver monitoring features to gauge the driving style.

The mechanism will use a driving scorecard which gets translated into tokens. This apparatus will act as a single digital identifier for a user and will be available to be used across the ecosystem.

By doing this, the platform will mark the driving habits of a driver. The driver's behaviour monitoring paraphernalia will use a high-trust and high-privacy blockchain model to ensure absolute privacy as the data about driving behaviour is collated.

What will this data be used for?

Also Read

New tax norm to hurt insurers; stocks attractive for the long run: Analysts

Checkmate for Chinese firms in India's growing reinsurance market

Maximum road accidents in Delhi take place on Friday night: Report

Tata Elxsi Q4 results: Consolidated net profit rises 26% to Rs 202 cr

Bajaj Allianz declares bonus worth Rs 1,201 cr for policyholders

TVS Motor posts 9% YoY growth in wholesales at 330,609 units in May

Honda's domestic wholesales decline by 43% YoY to 4,660 units in May

Auto cos post record sales for May amid better chip supply, high SUV demand

EV2W prices shocks prospective owners after govt revises FAME II subsidy

India clocks robust SUV sales in May, two-wheeler volumes rise

The data under this program will be used to provide insights to car manufacturers, insurance providers, and fleet owners. These entities will be able to use this data to bolster mobility-related safety and reliability.

Talking about the partnership, CSO & CMO of Tata Elxsi, Nitin Pai said, "We are pleased to announce our partnership with Cultos Global to integrate their cutting-edge blockchain mechanism into a unique Driver Reward Program, powered by TETHER – our Connected VehiclePlatform. This collaboration marks an important milestone in our journey to leverage emerging technologies and enhance driver and passenger safety and experience -whether it is a mobility provider, vehicle brand, fleet owner, or a road transport authority that aims to positively impact driver behaviour and road safety using gamification and incentivisation, and creates reputation, reliability and monetisation opportunities."

First Published: Jun 2 2023 | 9:56 AM IST

Explore News