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Viacom-Star merger will reduce bargaining power: Advertising industry

The merger of the Indian media business of Walt Disney with Reliance Industries' Viacom18 will create a "significant dominant player", which might reduce the bargaining power for media buying agencies, the country's advertising industry has said. The Rs 70,000-crore behemoth, created post-merger may enable it to exert greater control over pricing and inventory of media rights and also influence over content, advertising industry leaders said. According to the experts, the merged entity will almost have a monopoly in sports properties as it will collectively control 75-80 per cent of the Indian sports market, in both linear TV and digital platforms and may uptick the rates. The joint venture, which is expected to receive approvals by the first quarter of 2025, will have over 70 channels from Star India and 38 TV channels from Viacom18 in eight languages, along with two large OTT platforms -- Jio Cinema and Hotstar -- and two film studios owned by each of them. "The Star-Viacom merge

Viacom-Star merger will reduce bargaining power: Advertising industry
Updated On : 01 Mar 2024 | 5:47 PM IST

Reliance gains 2% on forming $8.5 bn JV with Disney merging India media ops

As part of the transaction, the media undertaking of Viacom18, a RIL group company, will be merged into Star India Private, a Disney-owned firm

Reliance gains 2% on forming $8.5 bn JV with Disney merging India media ops
Updated On : 29 Feb 2024 | 10:17 AM IST

RIL-Disney deal: What do charts suggest for media & entertainment stocks?

A day after Reliance, Viacom18 and Disney announced a mega joint venture, RIL traded firm, while shares of TV18 group hit the 5% lower circuits. Here's a quick chart check.

RIL-Disney deal: What do charts suggest for media & entertainment stocks?
Updated On : 29 Feb 2024 | 11:01 AM IST