About a couple of weeks ago, I chanced upon the latest cover story in Harvard Business Review. The theme and the title were indeed provocative: “Build Your Personal Brand: How to Communicate your Value to the World.” Although I would still encourage people to read it, the experience of reading the piece, which was a step-by-step playbook, was somewhat underwhelming.
The theme has clearly gathered momentum in the last couple of years. More and more leaders I know are seeking answers from their executive coaches on how to craft their personal brand. After all, social media has allowed us to amplify and reach more people. Using the power of social media, a strong personal brand is today seen as the key to unlocking career advancement and being seen as influential in the right circles.
Even as the personal branding movement has gained traction, I’ve remained somewhat ambivalent about its value. It would be fair to label me as
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