India sourcing: From hurdle to ambition

From a business hurdle to a compelling goal, from a mandatory condition to a self-driven ambition, from the need to power micro, small and medium enterprises (MSMEs) to a so-called job-creating engine: Sourcing of goods from India has gone through many shifts and transitions for most stakeholders. If marquee global brands found it tough to do business in India because of the stiff sourcing rules some 10 years ago, many of them are now counting sourcing of Indian goods and exporting them to multiple countries as their key deliverable. From mandating 30 per cent sourcing of Indian products from day