Using symbols to build brands

Sengol became one of the most recognised Tamil words in India last month. Marketers can still only dream of such ubiquity for the symbols they lovingly create


The Sengol was considered a sacred emblem of authority

Ambi Parameswaran

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Semiotics: The roots of semio­tics are said to date back to the Pre-Socratic era, when Hippo­crates identified bodily symptoms or signs as conveyors of messages about the physical and mental
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of or the Business Standard newspaper

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First Published: Jun 7 2023 | 10:24 PM IST

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