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Using symbols to build brands

Sengol became one of the most recognised Tamil words in India last month. Marketers can still only dream of such ubiquity for the symbols they lovingly create

Sengol
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The Sengol was considered a sacred emblem of authority

Ambi Parameswaran
4 min read Last Updated : Jun 7 2023 | 10:24 PM IST
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Semiotics: The roots of semio­tics are said to date back to the Pre-Socratic era, when Hippo­crates identified bodily symptoms or signs as conveyors of messages about the physical and mental
Disclaimer: These are personal views of the writer. They do not necessarily reflect the opinion of www-business-standard-com-nalsar.knimbus.com or the Business Standard newspaper

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Topics : BS Opinion Brand building

First Published: Jun 7 2023 | 10:24 PM IST

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