 "Stock Market Investment")
Scott Adams, the creator of the Dilbert comic strip, penned an 84-word essay on financial planning. It included a simple mantra for long-term wealth creation: “Invest 70 per cent in an equity index fund and 30 per cent in a bond index fund and don’t touch it till retirement.”
We use variations of this “simple” advice in our investment advisory practice. It prompted Murthy, a client, to quip: “If wealth creation is so easy, why do I need you?” I replied that “simple” shouldn’t be confused with “easy”.
Consider the health and wellness industry. The simple mantra of sleep well, eat healthily, and exercise regularly is widely known, yet individuals face numerous complexities when trying to implement it. Sleeping well
