QR code, the smudgy pattern on a square, is becoming a tool for marketing

While marketers have started using it in innovative ways across consumer touch points, the QR code's full potential is yet to be tapped, experts say

Ritwik Sharma New Delhi

Representative Image

Delhi Metro’s stations have been sites for companies to advertise themselves for a while now. At a time when the quick response (QR) code has become mainstream, it has also made its way to the Metro stations. For instance, JK Tyre, which has co-branding rights over the busy ITO station, has inscribed QR codes on its walls that a smartphone user can scan to visit the tyre maker’s website.

“The idea was to make it interactive and provide more information than what hoardings normally do,” says Srinivasu Allaphan, director, sales and marketing, JK Tyre & Industries.
He says that the company has got steady web traffic as a result. “We keep track and consider the scans as a lead. We know how many people have visited the website and encourage them to leave a query and follow up,” Allaphan says, adding that JK Tyre plans to use QR code for its branding on a Kochi Metro train soon, besides on regular magazin

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First Published: May 19 2023 | 11:14 AM IST

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