Adani Enterp. 2326.10↑370.05(18.92%)
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Asian Paints 3084.90↑0.45(0.01%)
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Eicher Motors 3545.45↓-25.45(-0.71%)
Grasim Inds 1718.35↑2.25(0.13%)
H D F C 2704.75↓-6.20(-0.23%)
HCL Technologies 1119.85↑24.50(2.24%)
HDFC Bank 1641.05↓-5.85(-0.36%)
HDFC Life Insur. 567.00↑9.40(1.69%)
Hero Motocorp 2692.15↓-20.85(-0.77%)
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Infosys 1292.80↑23.90(1.88%)
ITC 424.75↑4.90(1.17%)
JSW Steel 704.60↑10.75(1.55%)
Kotak Mah. Bank 1940.20↓-1.45(-0.07%)
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NTPC 174.10↑0.80(0.46%)
O N G C 165.60↑0.70(0.42%)
Power Grid Corpn 234.35↑0.65(0.28%)
Reliance Industr 2455.00↑13.05(0.53%)
SBI Life Insuran 1150.80↓-3.35(-0.29%)
St Bk of India 577.15↑2.00(0.35%)
Sun Pharma.Inds. 937.45↑11.60(1.25%)
Tata Consumer 766.10↑0.65(0.08%)
Tata Motors 522.50↓-2.45(-0.47%)
Tata Steel 105.00↑0.35(0.33%)
TCS 3298.70↑75.85(2.35%)
Tech Mahindra 1104.45↑32.30(3.01%)
Titan Company 2712.55↑10.90(0.40%)
UltraTech Cem. 7715.65↑34.35(0.45%)
UPL 670.40↑2.40(0.36%)
Wipro 395.75↑9.55(2.47%)

QR code, the smudgy pattern on a square, is becoming a tool for marketing

While marketers have started using it in innovative ways across consumer touch points, the QR code's full potential is yet to be tapped, experts say

Ritwik Sharma New Delhi

Premium

Representative Image

6 min read Last Updated : May 19 2023 | 11:14 AM IST

Delhi Metro’s stations have been sites for companies to advertise themselves for a while now. At a time when the quick response (QR) code has become mainstream, it has also made its way to the Metro stations. For instance, JK Tyre, which has co-branding rights over the busy ITO station, has inscribed QR codes on its walls that a smartphone user can scan to visit the tyre maker’s website.

“The idea was to make it interactive and provide more information than what hoardings normally do,” says Srinivasu Allaphan, director, sales and marketing, JK Tyre & Industries.

He says that the company has got steady web traffic as a result. “We keep track and consider the scans as a lead. We know how many people have visited the website and encourage them to leave a query and follow up,” Allaphan says, adding that JK Tyre plans to use QR code for its branding on a Kochi Metro train soon, besides on regular magazin