Snapchat reaches more than 200 mn monthly active users in India: Report

The visual messaging app has over 750 million monthly active users globally comprising 90 per cent of users in the age bracket of 18-24 years

Press Trust of India New Delhi
Snap, Snapchat

Photo: Bloomberg

Listen to This Article

Visual messaging app Snapchat has crossed 200 million monthly active users mark in India and 120 million of them watch content on the platform, parent firm Snap Inc said on Tuesday.

The company on the occasion announced the launch of an experimental AI-powered chatbot customised for Snapchat, My AI, that can recommend birthday gift ideas, plan a trip for a long weekend or even suggest a recipe for dinner.

"Snapchat reaches over 200 million monthly active users in India," Snap Inc said in a statement.

The visual messaging app has over 750 million monthly active users globally comprising 90 per cent of users in the age bracket of 18-24 years.

"I am thrilled to have joined Snap at a time where the momentum among our Indian community has never been stronger. We see incredible potential for partners, creators and brands to build communities and businesses on Snapchat, and we couldn't be more excited about our future.

"Young India has particularly valued the healthy and private environment that has been at the heart of our experiences and this will continue to be our focus going forward," Snap, APAC, President, Ajit Mohan said.

Also Read

Snapchat crosses over 750 mn monthly active users, announces CEO Spiegel

Snap to shut down its camera application for desktop on January 25

Snap signs new deal with several music labels to boost Sounds library

Snapchat brings its AI chatbot to all users, empowers more creators

Snap introduces AI chatbot powered by OpenAI's ChatGPT technology

Digital India Act's draft to be open for discussion by June 7: IT Minister

PC market dips by 30% to 2.9 mn units in Jan-Mar quater, HP leads

Microsoft-backed group aims to bridge language gap with AI assistant

Blackstone bets on Indian data binge, in talks with Microsoft, Amazon

Microsoft's Bing chatbot updated with chat history: Details on all upgrades

Snap said that now more than 120 Million Indian Snapchatters watching content across stories, spotlight (user generated content) and partnered content o the app

According to company's internal data, Snapchatters in India play with Augmented Reality (AR) Lenses over 50 billion times every month, and over 85 per cent of Snapchatters use Lenses to visually express themselves during festive months in India.

The company has started partnering merchants in India to build a local e-commerce ecosystem in the country on top of its augmented reality enabled app.

"As the Snapchat community continues to grow in India, Snap is building its team and enhancing its operations with hires across a variety of roles to better serve the Indian Snapchatter community," the statement said.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

First Published: May 23 2023 | 11:03 PM IST

Explore News