Bournvita

HUL rebrands Horlicks as 'functional nutritional drink', removes 'health'

Rebranding offers clearer and more transparent representation of the product category, says company

Health drink to food drink? Ecommerce sellers in a reorganising mode

Major players are working with sellers on their platforms to change the listing of products

Remove Bournvita from health drinks category: Govt tells e-commerce sites

The food safety regulator had iterated that 'energy drinks' is permitted to be used for carbonated and non-carbonated water-based flavoured drinks

Remove Bournvita from 'health drinks' section: Govt to e-commerce websites

The Ministry of Commerce and Industry has asked all e-commerce companies to remove all drinks and beverages, including Bournvita, from "healthy drinks" section

'Misleading' ads: FSSAI may slap notices on food business operators

The committee periodically scrutinises advertisements and claims made by FBOs on social media, e-commerce platforms and elsewhere

How big brands sell sugar under different names

NCPCR asks Bournvita manufacturer to remove 'misleadings ads', sends notice

Commission says it is acting after complaint against the Indian arm of USA's Mondelez

Child rights body asks Bournvita to remove misleading ads, submit report

Bournvita recently made headlines after an Instagram influencer claimed that it contains sugar, cocoa solids and a cancer-causing colourant

Bournvita row: NCPCR asks health drink brand to remove 'misleading' ads

Apex child rights body NCPCR on Wednesday asked Mondelez India-owned brand Bournvita to withdraw all "misleading" advertisements, packaging and labels after a video claimed that the health drink has high sugar content. In a notice to the confectionery major, the National Commission for Protection of Child Rights (NCPCR) also asked it to send within seven days a detailed explanation or report to apprise the panel on the matter. The notice came after a social media influencer sparked a row by posting a video alleging that Bournvita has high sugar content. Though the influencer, Revant Himatsingka, deleted the video from all platforms after being served a legal notice by Mondelez India, it had already raked up around 12 million views and was widely circulated. The NCPCR said it has received a complaint alleging that Bournvita promotes itself as a health drink improving children's growth and development but it contains high percentage of sugar and other substances that might impact a

TMS Ep 417: India's demography, Bournvita row, markets, Sudan turmoil

Is India facing a demographic challenge? Does Bournvita row raise questions about health food? Why did cryptos outperform equities? Why are Sudan's defence forces fighting each other? Answers here

Will keeps acting against food biz involved in misleading claims: FSSAI

Food regulator FSSAI on Friday said it continues to act against food business operators reported to be involved in making false or misleading claims to protect consumer interests, amid issue over allegations of high sugar content in Mondelez India-owned health drink brand Bournvita. Although the Food Safety and Standards Authority of India (FSSAI) did not specifically refer to the Bournvita issue, the regulator in a statement said that it has taken note of various media reports, including on social media about various health claims made by the Food Business Operators (FBOs) in the country. "FSSAI is actively discharging its statutory role for the sake of consumers by acting against the FBOs reported to be involved in making any false/misleading claims on food products to protect the interests of the consumers while ensuring fair trade practices and orderly growth of food industry in the country," it said. The statement comes in the wake of allegations of high sugar content in ...

Bournvita saga brings role of health and wellness influencers back in focus

Govt looks to rein them in with guidelines

Bournvita rejects social media influencer's claims of high sugar content

Mondelez India-owned health drink brand Bournvita on Monday rejected the claims of a social media influencer of having high sugar content, terming a video posted by him as "unscientific", which "distorted facts and made false and negative inferences". The video has been deleted by the influencer Revant Himatsingka after being served a legal notice by the company, but it was widely circulated on the social media platform putting the confectionery major in a tizzy. Rejecting it, Bournvita in a statement said over the last seven decades, it has earned the trust of consumers in India by being a scientifically formulated product that adheres to quality standards and complies with the laws of the land. "We would again like to reinforce that the formulation has been scientifically crafted by a team of nutritionists and food scientists to offer the best of taste and health. All our claims are verified and transparent and all ingredients have regulatory approvals. All the necessary nutrition

Mondelez extends Bournvita into cookies, second brand extension in 5 months

Within biscuits, this will be the fourth launch after Oreo in 2011, Bournvita biscuits in 2016 and Cadbury Chocobake cookies in early 2020

Mondelez test-markets cereal in snacking push, looks to expand presence

Mondelez is the country's largest chocolate player and ranks among the top two health food drink makers in India

Bournvita finds its way around wellness track as it plans brand expansion

Given increasing consumer concerns over a healthy lifestyle, the company sees potential in expanding the brand's health promise into new forms and areas

Mondelez India ups Bournvita game, now offers new variant to women

Mondelez is also looking at more emerging spaces within health drinks

Bournvita stays the course as it turns 70

The health drink brand from Mondelez walks the tight rope between tradition and trendy to stay relevant