Influencer campaign

Dawn of a new 'I' age: Why brands need influencers today

6 min read Last Updated : Aug 31 2023 | 4:28 PM IST

Asci puts more onus on financial, health influencers in new ad guidelines

3 min read Last Updated : Aug 17 2023 | 11:12 PM IST

Vegan raw food influencer Zhanna Samsonova reportedly dies of starvation

2 min read Last Updated : Aug 1 2023 | 5:08 PM IST

Influencers are rising, but companies in a fix over their fake followers

2 min read Last Updated : Jul 26 2023 | 9:39 AM IST

'Many B2C brands have shifted their focus to influencer marketing'

7 min read Last Updated : Jul 5 2023 | 5:08 PM IST

Price-sensitive Gen-Z prefers shopping recommendations made by friends

2 min read Last Updated : Jul 3 2023 | 11:41 AM IST

Ashok Gehlot govt to rope in social media influencers ahead of state polls

2 min read Last Updated : Jul 1 2023 | 10:36 AM IST

Sebi finalising draft discussion paper over guidelines for 'finfluencers'

5 min read Last Updated : Jun 29 2023 | 2:31 PM IST

Tier-2 city consumers spend 16% of income shopping online: CMR study

3 min read Last Updated : Jun 27 2023 | 6:10 PM IST

Finfluencer advertisement using govt logo by YouTube stirs a hornets' nest

2 min read Last Updated : Jun 26 2023 | 9:17 PM IST

Delhi to host influencers' meet to raise awareness on using public spaces

2 min read Last Updated : Jun 16 2023 | 5:23 PM IST

Meta expands 'performance bonuses' on Facebook for creators to earn more

2 min read Last Updated : Jun 15 2023 | 8:27 PM IST

70% Indians believe influencer marketing has an impact on them: Report

3 min read Last Updated : Jun 14 2023 | 2:55 PM IST

Sebi to tell brokers, mutual funds to limit use of financial influencers

2 min read Last Updated : May 5 2023 | 12:36 PM IST

Fit for influence

3 min read Last Updated : Apr 20 2023 | 10:18 PM IST

Govt plans to collaborate with influencers for better compliance

1 min read Last Updated : Apr 19 2023 | 9:46 PM IST

TMS Ep412: BS Tech Talk, health influencers, markets, El Nino

2 min read Last Updated : Apr 17 2023 | 7:51 PM IST

Govt explains guidelines for paid endorsements by social media influencers

2 min read Last Updated : Mar 7 2023 | 4:32 PM IST

Govt issues guidelines to hold influencers responsible; safeguard consumers

2 min read Last Updated : Mar 7 2023 | 10:36 AM IST

7 in every 10 Indians likely to buy a product endorsed by an influencer

2 min read Last Updated : Feb 16 2023 | 10:11 PM IST